ONLINE

HATCH CONFERENCE 2026

September 18th

Streaming Live

Time (CEST)

Session Information

09:30

Kickoff

Welcome to Hatch Conference

Kickoff

Damian Martone

Hatch Conference

Hang Xu

Host

09:45

Keynote

How You Operate Is the Strategy

Everyone invests in design systems. Quality still feels rare. The problem was never the artifact — it’s the operating system underneath it: how decisions get made, how taste propagates, how coherence survives when hundreds of people make thousands of autonomous calls a day.

Rachel Kobetz

PayPal

Keynote

How You Operate Is the Strategy

Rachel Kobetz

PayPal

10:30

Keynote

You Don't Want to Be a Design Engineer

The role is being sold as the perfect evolution: high demand, good pay, future-proof. Mehmet has lived it at senior level, and he is here with the war stories most talks leave out.

Mehmet Aydın Baytaş

Attio

Keynote

You Don't Want to Be a Design Engineer

The role is being sold as the perfect evolution: high demand, good pay, future-proof. Mehmet has lived it at senior level, and he is here with the war stories most talks leave out.

Mehmet Aydın Baytaş

Attio

11:30

Keynote

Build Fast, Abandon Faster

Most systems are not hard to maintain because something went wrong. They are hard to maintain because that is how they were designed. Kyle makes the case for stewardship as a design practice, not an afterthought.

Kyle Alexander

ex Block

Keynote

Build Fast, Abandon Faster

Kyle Alexander

ex Block

12:20

Keynote

The Trust Gap

Trust conflicts with how products get funded and measured. The conflict is not new. AI just makes it harder to ignore. Sara draws from work with Suno and The Atlantic to break down what it actually costs to take trust seriously, and why most products will not pay it.

Sara Vienna

Metalab

Keynote

The Trust Gap

Sara Vienna

Metalab

14:30

Keynote

The Tools That Shape Us

Same canvas, same layers panel, same constraints. For twenty years, interface design has run on the same paradigm, and our interfaces show it. Jonny argues the way out is not to use AI differently, but to build entirely new tools with it.

Jonny Burch

Near Future

Keynote

The Tools That Shape Us

Jonny Burch

Near Future

Keynote

The Tools That Shape Us

Jonny Burch

Near Future

15:30

Keynote

The Future of Design is Local

After decades of looking towards Silicon Valley, design teams in Europe are starting to look elsewhere. This talk offers a perspective on how our geopolitical situation is giving European design a boost.

Nicole Michaelis

Pleo

Keynote

The Future of Design is Local

Nicole Michaelis

Pleo

16:20

Keynote

Don't write like a robot.

Don't design like one either.

Kevin designs AI productivity tools at Superhuman, with a front-row seat to how the same technology reshapes the work of designing it. An unguarded account of navigating ambiguity when the ground keeps shifting and the strategy is still catching up.

Kevin Cannon

Superhuman

Keynote

Don't write like a robot.

Don't design like one either.

Kevin Cannon

Superhuman

17:15

Keynote

Maintaining Quality while Building at Speed

The default assumption is that speed and quality trade off against each other. Randy's team at Notion has spent years proving the opposite, and now they are doing it again with AI agents. This is what the system actually looks like.

Randy Hunt

Notion

Keynote

Maintaining Quality while Building at Speed

Randy Hunt

Notion

18:00

Keynote

Things I do

Five decades at the center of the field. More technological shifts than anyone should have to survive. For the closing of Hatch 2026, Paula Scher reflects on what design has always been, what it risks becoming, and whether the distinction still matters.

Paula Scher

Pentagram

Keynote

Things I do

Paula Scher

Pentagram

September 22nd

Recordings Available

Keynote

Design for Signal

We optimized for frictionless and ended up with forgettable. Nicole makes the case for designing recognition into the moments most teams treat as details: timing, empty states, transitions, edge cases. The places where character either lives or gets rounded off.

Nicole Weber

Mozilla

Keynote

Design for Signal

Nicole Weber

Mozilla

Keynote

Stop Polishing, Start Compounding!

Polish is a feature. Compounding is a strategy. Tanisha reframes design ROI in marketplaces and makes the case for design that earns its place at the table before the brief is written.

Taniya Varshney

GetYourGuide

Keynote

Stop Polishing, Start Compounding!

Polish is a feature. Compounding is a strategy. Tanisha reframes design ROI in marketplaces and makes the case for design that earns its place at the table before the brief is written.

Taniya Varshney

GetYourGuide

Keynote

Stop Polishing, Start Compounding!

Polish is a feature. Compounding is a strategy. Tanisha reframes design ROI in marketplaces and makes the case for design that earns its place at the table before the brief is written.

Taniya Varshney

GetYourGuide

Keynote

The Design System Identity Crisis

Models are now also consumers of the design system, and the deliverables are changing with them. Cassie shares what she has learned shipping one of the more complex versions of this in production, and where she is pushing back on the fashionable answers.

Cassie Groos

Unily

Keynote

The Design System Identity Crisis

Cassie Groos

Unily

Keynote

The Model Is the Experience

The core of your AI product is being designed without you. System prompts, data decisions, evaluation frameworks: these are UX decisions, and right now engineering and product are making them. Paz shows designers how to move upstream before by understanding how it all works.

Paz Perez

Nothing Fancy AI

Keynote

The Model Is the Experience

Paz Perez

Nothing Fancy AI

Keynote

Can Research Scale Without Losing Depth?

What does it actually look like to run more than 100 research interviews through AI moderation and analysis? Marine and Marie-Cécile did it, documented everything, and are here to share the good, the bad, and the parts nobody talks about.

Marie-Cécile Le Roy

Air France

Marine Wolffhugel

BilendiUX

Keynote

Can Research Scale Without Losing Depth?

Marie-Cécile Le Roy

Air France

Marine Wolffhugel

BilendiUX

Keynote

Designed to Fail

Why Every Design Decision Is Now a Security Decision

Designers are already making security decisions in every form field, every permission toggle, etc. Angelos draws from documented breaches and a career designing cybersecurity products to show what happens when that changes.

Angelos Arnis

Craci

Keynote

Designed to Fail

Why Every Design Decision Is Now a Security Decision

Angelos Arnis

Craci

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Bank Transfer

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Get Online Tickets

Onsite tickets are sold out. Online tickets available.

Onsite

Online

Sep 18

Online Single Pass

Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.

Regular Price

€75

+ 19% VAT*

Get Tickets

Sep 18

SAVE €

100

Online - 5 Passes

Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.

Regular Price

€300

+ 19% VAT*

Get Tickets

Sep 18

SAVE €

250

Online - 10 Passes

Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.

Regular Price

€500

+ 19% VAT*

Get Tickets

Included with onsite ticket

Materials & Recordings

Hatch Welcome Kit

Food & Drinks

Certificate of Attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Get Online Tickets

Onsite tickets are sold out. Online tickets available.

Onsite

Online

Sep 18

Online Single Pass

Stream the conference live on September 18th, and get access to the recordings the week after the conference to watch whenever.

Regular Price

€75

+ 19% VAT*

Get Tickets

Sep 18

SAVE €

100

Online - 5 Passes

Get 5 passes to the Online Conference for a special reduced price, including access to all recordings.

Regular Price

€300

+ 19% VAT*

Get Tickets

Sep 18

SAVE €

250

Online - 10 Passes

Get 10 passes to the Online Conference for an even more special reduced price, including access to all recordings.

Regular Price

€500

+ 19% VAT*

Get Tickets

Includes access, food & drinks, materials and certificate of attendance

Accepted payment methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

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